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The GEO Academy
Deep-dive guides on Generative Engine Optimization, AI citations, and the shift from Google-first to AI-first content. Written by the team building OG Traffic, published as a living, research-backed reference.
20 min readgenerative engine optimizationWhat is GEO? A guide to AI search visibility for founders, business owners, and agencies
Generative Engine Optimization (GEO) is a new approach to content strategy, focusing on optimizing digital content for AI-powered search engines and generative AI systems like ChatGPT, Perplexity, and Google AI Overviews.
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17 min readaudit AI citabilityHow to audit your site for AI citability in 20 minutes
Run a 20-minute AI citability audit of your site: verify IndexNow, robots.txt for GPTBot/ClaudeBot/PerplexityBot, schema.org markup — and test in incognito so your logged-in accounts don't bias the result.
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- 1What is GEO? A founder's guide to AI search visibility
- 2Why your content doesn't show up in ChatGPT (and how to fix it)
- 3The 5 schema types that get cited most by AI
- 4E-E-A-T in 2026: what Google + AI actually care about
- 5ChatGPT vs Perplexity vs Claude: what each cites differently
- 610 free tools to track your AI search visibility
- 7The llms.txt file: do you really need one?
- 8Why AI loves listicles and hates corporate blog posts
- 9From zero to cited: a 30-day GEO playbook